The beloved video game ARK electrified fans when it was adapted into an action-packed adult animated series for Paramount+. This show has everything: a mysterious island, Michelle Yeoh, dinosaurs, Michelle Yeoh RIDING A DINOSAUR. What more could you want?

This social campaign needed to balance a dramatic tone while still leaning into the prehistoric mayhem that appealed to a ravenous audience. To do this, our social content touted the A-list cast, which included Yeoh as well as heavy hitters like Russell Crowe, Gerard Butler, David Tennant, Jeffrey Wright, Elliot Page, and more. At the same time, we created more playful assets, like a video inspired by nature documentaries (complete with a pitch-perfect voiceover) to take a closer look at the many creatures who populate the island.