Star Trek: Lower Decks is unique not only for its hilarious premise–which manages to find comedy in the Star Trek universe without mocking it–but also because it’s animated. In partnership with the Star Trek franchise team and Stampede Studios, we created the “Replicate Yourself” microsite, a character generator using actual animation assets from the show where fans could build their own Starfleet crew member.

Customizable options included inclusive body types, skin and hair colors, props, and environments. In a later update, we added a feature where users could toggle between two different modes: the uniforms of either Lower Decks or Strange New Worlds, another Star Trek series which had a crossover episode.